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Is SEO important for business?

Why is SEO Important??


SEO is important because it keeps the search results fair. It reduces the ability to manipulate these results as much as possible so that the sites appearing for each search are there because they deserve to be there. Hard work and a website that appeals to visitors correlate with high search engine rankings, so if your site meets these criteria, you’ll have a better chance at showing up in the results.




I find this extremely unfortunate because SEO is a very viable marketing outlet that can bring your business more qualified leads and customers. Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. Like any other marketing method, SEO isn’t magic, but it provides a business visibility, branding, web traffic, a high ROI, credibility, and insight into customer behavior. Let’s discuss each of these in turn



"SEO is Good for Business Visibility and Branding"


When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. For instance, most searchers don’t just simply search once, click on some websites, and be done with it. Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on.
So what does this mean for your business? It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. Which brings us to the next reason why SEO is important for your business.

SEO Is Not A Cost But An Investment

An investment with a high return. By tying in SEO to Web analytics data, you may observe certain keywords having great conversion rates for which you rank only on page #2 on Google and know that you’re leaving money on the table.


Lifting your rank to the top 3 spots on the first page, where most clicks go, can provide a massive return on your modest investment into SEO. It’s why SEO has been likened to investing in real estate – the returns can be truly stupendous when you get it right.

SEO Turns The Spotlight On Your Sales Rockstar




And who would that be? Your website!

Think about it. It’s open 7 days a week, all year long, and never calls in sick or reports late to work.It does whatever it's advised to do, and pulls in sales, leads and pick ins predictably. Your site is your 'ideal worker', multitasking viably, handling a large number of prospects without a moment's delay, and just restricted by what you ask of it.

Search engine optimization pampers consideration on your sales hero, creating the most elevated execution by giving it the correct accentuation and center in your showcasing arms stockpile.

SEO Impacts The Research/Buying Cycle


SEO will increase your sales without proportionately increasing your marketing costs, thereby growing profits exponentially and over time. SEO can further all your business goals at a better ROI than most other comparable forms of online marketing because of this fundamental effect of better conversions and more sales at little incremental cost.

Assuming that everybody has heard about your brand or thinks that you’re the best place to buy can be a very costly mistake. People are constantly researching good deals, and are using the social-driven Web for comparison shopping. And price conscious shopping behavior is more common in tough financial times, when consumers spend their money more cautiously.

SEO plays an important role in this research and buying cycle. It’s like a prospect magnet, attracting potential buyers to your website through critical and relevant keywords and phrases ranked high in search engines where searchers are already looking for information about them. It’s about being where your customers are, and directing them towards solutions you offer them.

WHAT SEARCH WOULD BE LIKE WITHOUT SEO


Without SEO, it’s hard to say how we would ever find websites, businesses, or the information we seek on a daily basis. The search engine results would be too easy to manipulate, and as users, we would have to look much longer and harder to find valuable sites instead of the ones simply manipulating the results to get to the first page.

Basically, SEO is important because it ensures that typical people don’t have to search for more than a few seconds to find the information or products they want. It establishes a sort of “natural order” online that would be missing without it.

MARKETERS BELIEVE SEO IS CRUCIAL

Additionally, many marketers find that SEO is crucial to their work. This chart shows that 50% of marketers believe SEO is the most effective digital marketing strategy.
seo importance
As you can see, SEO is very important—and without it, you might even be spending too much money on other marketing activities!

"SEO Gives You Unmatched Insight Into Your Customers"

As I already stated, SEO generates valuable traffic. Google Analytics tracks this traffic. Google Analytics is an amazing tool. The data and metrics are valuable because they give you insight into your customers: how they search, how they browse, the language they use, the technology they use, the region they live in, the days they are most active, the times of day they are most active, you name it. This is extremely valuable because it can help you make more informed decisions regarding your business and its strategies, both online and offline.

Is SEO Important for Every Kind of Business?

If you're reading this article, you may be wondering if SEO is really all that important for you. You may have a business in an industry where there’s little to no competition, so you might already be ranking #1. Or you may be struggling to rank at all, and are wondering if there are options other than SEO out there to get you the visibility you need.

No matter what your situation is, if you have a website for your company, SEO is important. Whether your business is new or old, struggling or successful, small or large, SEO is crucial to your online success. In fact, even if you are the only one in your industry, SEO is still important.

Why is that? It’s because of one very important reason: your SEO is something you can control. 

There are many things about your business that you can’t control. You can’t control when a new competitor appears, how well your customers react to a new product launch, or your quarterly profits. 

But with SEO, you can control your rankings. And this means, to some extent, you can control how many visitors come to your website, which directly impacts how many online sales or leads you get, which impacts the amount of money you can make from being online. 

If you invest in your website’s search engine optimization, you are making a direct investment in its visibility and profitability. So no matter what happens tomorrow, if your SEO is constant, you can count on that visibility to help your business grow and prosper.

This is why SEO is so important, no matter what your business does. And based on the way search engines are developing, it’s unlikely that SEO will lose importance any time soon.




Is SEO More Important for Some Businesses Than Others?



You may be wondering if investing in your website’s SEO is really all that important. Do some businesses or industries need search engine optimization more than others? 

Every website has different needs when it comes to SEO. But it’s rarely the business or industry that determines those needs. It’s typically factors like:

  • The website’s stage in the growth process 
  • How visitors are reacting to the website 
  • What keywords the business wants to rank for 
  • The amount of competition for those keywords 
  • Whether or not any SEO has been done in the past 
  • Whether or not the site is under any kind of Google penalty 
Where the industry can have an impact is with regards to competition. If you are creating an online jewelry store and are determined to rank for the keyword “jewelry,” your SEO is going to be more costly, and more time-consuming, than SEO for a jewelry store for children targeting “fine children’s jewelry.” This is because the competition on that first keyword is much, much higher—so it will take much more work to break into the top positions.

This doesn’t make SEO any more important for your jewelry site, though. It just means it’s more of a challenge. SEO is just as important for every business, no matter its industry or competition. Again, this is because you can’t control many of the factors that surround you, but you can control your SEO. And if you could directly influence your website’s traffic, ranking, and sales or leads... why wouldn’t you?

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